Why is web page layout important for SEO and user experience (UX)?
It’s all well and good implementing optimization tactics to help your site reach searchers, but it’s also important to keep them engaged.
A complicated layout could be the factor that encourages a user to leave a page and head back to the search engine result pages (SERPs). This reaction, also known as pogo-sticking, informs the search engines that the page didn’t satisfy the searcher’s query and thus could result in a lower ranking.
On the other hand, a clear layout that is easy to navigate and digest helps engage users and encourages them to stay on the site for longer.